TShape Digital helps businesses improve websites through CRO, SEO, analytics, and product thinking.
Each engagement is scoped, priced, and shipped against a checklist — nothing buried in jargon.
Convert more of the visitors you already have.
Find the gaps holding back organic growth.
Reliable analytics you can actually trust.
A clean tag stack, built to scale.
Turn GSC into an actionable growth tool.
A reliable hand on your WordPress site.
Sharper pages that earn the click.
Bring product thinking to your roadmap.
Run projects that ship — calmly.
Surveys ask people what they think. Focus groups ask people what they prefer. A/B testing asks none of that — it just watches what they do. Here's why that difference matters.
Most CRO teams test ideas that came from a brainstorm. The ones that move conversion came from somewhere else entirely — here's the toolkit.
Most CRO programs don't fail from a lack of ideas. They fail because no one forces those ideas to be specific enough to act on. Here's the fix.
A major retailer lost $3 million in weeks after a confident website redesign. No one was reckless. Everyone was operating on opinion. Here's what CRO does differently.
Set up GA4 the right way the first time — clean property, sensible events, and a data layer you'll actually trust.
If you've heard 'Product Owner' a hundred times but still aren't sure what they do day-to-day, this is the explainer for you.
How each of my core engagements actually runs — the shape of the work, the deliverables, the cadence. The studio is new; first client outcomes will live here as engagements ship.
I run TShape Digital as a one-person operation with strong opinions about how websites should be built, measured, and improved.
I'm PMP and CSPO certified, with hands-on experience in digital marketing, CRO, SEO, GA4, GTM, Search Console, WordPress, and project coordination. My background is product ownership — which means I think about outcomes, not deliverables.
The name is literal: T-shape stands for deep expertise in one thing (product) and useful breadth across the rest (the digital stack). It's how I work, and it's the way I want to teach.
I'm not running a shop. There's no awards shelf. What I have is years of doing the work, two certifications, and a body of resources you can poke at right now.
Project Management Professional — for the planning, comms, and follow-through.
Certified Scrum Product Owner — for working with engineering on outcomes.
Years of running backlogs, roadmaps, and stakeholder conversations.
From technical SEO to landing-page optimization, end to end.
A working knowledge of the three tools that make websites measurable.
Day-to-day site management, maintenance, and content operations.