TShape Digital helps businesses improve websites through CRO, SEO, analytics, and product thinking — while helping learners master practical digital skills from the basics up.
Consulting for teams who need their website to perform. A learning hub for people who want to do this work themselves. Same operator. Same standards.
Improve conversions, fix tracking gaps, strengthen SEO, and manage website projects with clarity. Audits with receipts, not opinions.
Learn CRO, SEO, analytics, project management, and product ownership through simple, practical lessons built around real work.
Each engagement is scoped, priced, and shipped against a checklist — nothing buried in jargon.
Convert more of the visitors you already have.
Find the gaps holding back organic growth.
Reliable analytics you can actually trust.
A clean tag stack, built to scale.
Turn GSC into an actionable growth tool.
A reliable hand on your WordPress site.
Sharper pages that earn the click.
Bring product thinking to your roadmap.
Run projects that ship — calmly.
Nine tracks, organized like a dashboard. Pick a category, see the level, browse guides, grab templates. No paywall. No fluff.
Surveys ask people what they think. Focus groups ask people what they prefer. A/B testing asks none of that — it just watches what they do. Here's why that difference matters.
Most CRO teams test ideas that came from a brainstorm. The ones that move conversion came from somewhere else entirely — here's the toolkit.
Most CRO programs don't fail from a lack of ideas. They fail because no one forces those ideas to be specific enough to act on. Here's the fix.
A major retailer lost $3 million in weeks after a confident website redesign. No one was reckless. Everyone was operating on opinion. Here's what CRO does differently.
Set up GA4 the right way the first time — clean property, sensible events, and a data layer you'll actually trust.
If you've heard 'Product Owner' a hundred times but still aren't sure what they do day-to-day, this is the explainer for you.
How each of my core engagements actually runs — the shape of the work, the deliverables, the cadence. The studio is new; first client outcomes will live here as engagements ship.
I run TShape Digital as a one-person operation with strong opinions about how websites should be built, measured, and improved.
I'm PMP and CSPO certified, with hands-on experience in digital marketing, CRO, SEO, GA4, GTM, Search Console, WordPress, and project coordination. My background is product ownership — which means I think about outcomes, not deliverables.
The name is literal: T-shape stands for deep expertise in one thing (product) and useful breadth across the rest (the digital stack). It's how I work, and it's the way I want to teach.
I'm not running a shop. There's no awards shelf. What I have is years of doing the work, two certifications, and a body of resources you can poke at right now.
Project Management Professional — for the planning, comms, and follow-through.
Certified Scrum Product Owner — for working with engineering on outcomes.
Years of running backlogs, roadmaps, and stakeholder conversations.
From technical SEO to landing-page optimization, end to end.
A working knowledge of the three tools that make websites measurable.
Day-to-day site management, maintenance, and content operations.