Services that ship outcomes, not deliverables.
Eight focused engagements. Each one scoped, priced, and shipped against a checklist — never buried in jargon. Pick one. We start in two weeks.
The eight things I do well.
Read each one. Pick what you need. If your problem doesn't fit one of these eight, say so on the call and we'll figure it out together.
CRO Audit
A line-by-line teardown of your funnel — heatmaps read, hypotheses ranked, prioritized fixes you can actually ship.
- Funnel teardown
- Above-fold critique
- Form friction audit
- Trust signal review
- Mobile UX pass
- Heatmap interpretation
- Hypothesis backlog
- 90-day roadmap
SEO Audit
Technical + on-page + content gaps, prioritized by effort vs. impact, with a clear order of operations.
- Crawl analysis
- Core Web Vitals
- Schema audit
- Internal link map
- Content gap report
- Keyword strategy
- Backlink review
- Index hygiene
GA4 Setup
Clean event taxonomy, conversions wired correctly, and a Looker dashboard your team will actually open.
- Property + streams
- Event taxonomy
- Conversions config
- Cross-domain setup
- BigQuery export
- PII compliance
- Debug + QA
- Team training
GTM Setup
Tags, triggers, and a tested data layer — versioned, documented, and handed over with a runbook.
- Container architecture
- Data layer spec
- Tag templates
- Trigger logic
- Variable library
- Consent mode
- Version control
- Handover doc
Search Console
GSC configured properly, indexed cleanly, and read every week — not once a quarter when something breaks.
- Property setup
- Sitemap submit
- Coverage hygiene
- Page experience
- Query mining
- Alert routing
- Weekly digest
- Action backlog
Website Management
WordPress, content, and ongoing maintenance handled with calm hands. Monthly retainer, no surprises.
- WordPress updates
- Plugin management
- Backups + uptime
- Content publishing
- Image optimization
- Speed monitoring
- Security audits
- Monthly report
Landing Page Improvement
Sharper copy, tighter hierarchy, faster load, more conversions. One page, four weeks, measurable lift.
- Copy rewrite
- Layout restructure
- Trust signals
- Form optimization
- Performance pass
- A/B variant
- Analytics setup
- 30-day review
PO Consulting
Backlogs, roadmaps, and stakeholder clarity from a working Product Owner who actually ships.
- Backlog grooming
- Roadmap framing
- Stakeholder maps
- Discovery sessions
- Story writing
- Acceptance criteria
- Sprint facilitation
- Decision logs
The same five steps every time.
Boring is good. Predictable is good. The process doesn't change for the engagement — only the depth of each step does.
Discover
A 30-minute call to understand the business, the stack, and what "better" actually means.
Audit
Hands-on review of the site, tracking, content, and the gaps between what is and what should be.
Plan
A prioritized backlog of fixes. Effort vs. impact, ranked. No vague recommendations.
Ship
Implementation — by me, by your team, or in parallel. Weekly demos, written decisions.
Measure
A 30-day review against the numbers we agreed on at kickoff. No moving goalposts.
Three ways to work together.
Flat fees, written quotes, no hourly billing. The numbers below are starting points; quotes adjust for scope.
Audit
A single deep audit (CRO, SEO, or analytics) with a prioritized roadmap you can hand to anyone.
- One discipline, deep
- 5–10 day turnaround
- Loom walkthrough
- Prioritized fix list
- 2 review rounds
- 30-day Slack support
Audit + Build
Audit plus implementation. I find the problems and fix them — analytics, landing pages, technical SEO.
- Everything in Audit
- Implementation included
- Up to 4 weeks of work
- Weekly status calls
- A/B variant where it makes sense
- 60-day support window
Embedded
Embedded with your team as a fractional PO + digital lead. 2–3 days per week, minimum three months.
- 2–3 days/week
- Multi-discipline
- Backlog ownership
- Stakeholder management
- Quarterly planning
- Cancel anytime after month 3