I'm Vivek.
A Product Owner
who fell in love
with the web.
I run TShape Digital as a one-person operation, on purpose.
One operator, one engagement at a time. I don't hand off work to subcontractors. I don't sell more than I can ship. I take fewer clients so the ones I take get my full attention.
Every engagement starts with a scoped audit — I'd rather find out we're not a fit in week one than waste month three. Audits come with receipts: screenshots, video walkthroughs, prioritized backlogs. No vague slide decks.
The deliverables are boring on purpose. A documented backlog. A weekly status note. A 30-day review against the numbers we agreed on at kickoff. If you've worked with agencies before, you know how rare those three things are together.
The name TShape is literal. I have deep expertise in one thing — product ownership — and useful breadth across the rest: CRO, SEO, GA4, GTM, GSC, WordPress, landing pages, project coordination. That T-shape is how I work, and it's how I want to teach.
The internet has too much advice. I'd rather show the work.
Six principles I bring into every engagement and every lesson. Held loosely, but pursued seriously — and visible in the work, not just the marketing.
Structure beats style.
Most pages don't have a design problem; they have an argument problem. Fix the order of arguments before you touch the typography.
Audits over opinions.
The first deliverable in any engagement is evidence — heatmaps, console logs, GSC reports, real recordings. Recommendations come second, always anchored to that evidence.
Templates aren't cheating.
A good template is years of work compressed into a starting point. Use them. Improve them. Share them. The Learning Hub is built on this premise — and so is every audit I ship.
One engagement at a time.
Splitting attention across five clients gives all five the same diluted version of the work. I'd rather give one client the version that compounds. The trade-off is fewer engagements — and a waitlist.
Numbers, not narratives.
Every engagement closes with a 30-day review against the metrics we agreed on at kickoff. No reframing, no moving goalposts — if it didn't move, we say so and figure out why.
Teach what you actually do.
Every Learning Hub piece is built from real client work — anonymized where it needs to be, but never invented. If I don't run a framework, I won't publish it.
The list of things I won't take on.
Honest about scope, because the alternative is over-promising.
The CV in three rows.
Certifications, current work, and the disciplines I've been hands-on in for years.
Digital marketing
Hands-on with CRO, SEO, GA4, GTM, GSC, and WordPress across multiple industries. The work that earned every opinion on this site.
PMP + CSPO
PMP for planning and stakeholder rigor; CSPO for working with engineering on outcomes, not tickets.
Product + project ownership
Years running backlogs, roadmaps, and stakeholder conversations. Managing developers, shipping web projects, and translating intent into the work that gets done.