How I run a steady SEO program.
SEO compounds on patient, weekly work — not on one-shot audits. The job is to set the priority order, build the cadence, and hand back a plan that survives without me.
Big content footprint.
Tiny organic share.
The site has a respectable domain and a lot of indexed pages, but organic is a smaller channel than it should be. A scan usually shows three things: many pages are thin or duplicated, internal linking points at the wrong destinations, and Search Console is full of impressions without clicks.
The team has tried freelance content batches, occasional audits, and the odd technical sprint. Nothing compounds because nothing runs as a *program*.
Prune.
Hub. Spoke.
Three streams of work, run in parallel over months. Pruning — noindex or merge the thin pages so the strong ones get the credit. Hub-and-spoke — pick the content pillars that actually drive conversions and route internal links toward them. Weekly GSC review — a recurring Monday slot to surface low-hanging fruit.
No "AI content" experiments. No paid links. No big-bang re-platforms. Patient, weekly work that compounds.
A roadmap.
A cadence. A plan.
The engagement delivers a prioritized content + technical roadmap, a monthly progress review the team can keep running after I leave, and a measurement plan tied to GSC queries you can act on. The work is set up to compound, not to depend on me.