The GTM glossary, plainly written.
Every term you'll meet in gtm, defined in language you can use the next day. Cross-linked, beginner-marked, with real examples — not the buzzword soup most glossaries settle for.
Built-in variable
Built-in variable — definition coming soon.
This term is part of the GTM glossary on TShape Digital. A plain-language definition, examples, and cross-links are in progress. In the meantime, see the related GTM learning path.
Container
Container — definition coming soon.
This term is part of the GTM glossary on TShape Digital. A plain-language definition, examples, and cross-links are in progress. In the meantime, see the related GTM learning path.
Data layer
Data layer — definition coming soon.
This term is part of the GTM glossary on TShape Digital. A plain-language definition, examples, and cross-links are in progress. In the meantime, see the related GTM learning path.
Lookup table
Lookup table — definition coming soon.
This term is part of the GTM glossary on TShape Digital. A plain-language definition, examples, and cross-links are in progress. In the meantime, see the related GTM learning path.
Trigger
Trigger — definition coming soon.
This term is part of the GTM glossary on TShape Digital. A plain-language definition, examples, and cross-links are in progress. In the meantime, see the related GTM learning path.