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Google Tag Manager track · 12 lessons · 2 hrs

Google Tag Manager

A clean, scalable tag stack.

Learn Google Tag Manager step by step — tags, triggers, variables, dataLayer, and QA.

Start at Level 1 Already advanced — jump to L3

Lessons

Templates

Total time

2 hrs

Level

Beg → Pro

FoundationsVocabulary, intuition, and the moves to make before any audit.

4 lessons

PracticeApply the foundations. Audit real pages. Write hypotheses you can defend.

4 lessons

StrategyWhere the craft compounds. Roadmap fit, stakeholder buy-in, long-term thinking.

4 lessons

Foundations

Vocabulary, intuition, and the moves to make before any audit.

Lessons · 4

Pace · self-paced

Practice

Apply the foundations. Audit real pages. Write hypotheses you can defend.

Lessons · 4

Pace · self-paced

dataLayer planning

Lesson 2.1

Guide8 min

Cross-domain and form tracking

Lesson 2.2

Guide8 min

Consent mode basics

Lesson 2.3

Guide8 min

Naming and structure that scales

Lesson 2.4

Guide8 min

Strategy

Where the craft compounds. Roadmap fit, stakeholder buy-in, long-term thinking.

Lessons · 4

Pace · self-paced

Server-side GTM intro

Lesson 3.1

Guide8 min

Custom templates and security

Lesson 3.2

Guide8 min

Working with developers on dataLayer

Lesson 3.3

Guide8 min

Auditing a messy container

Lesson 3.4

Guide8 min

Google Tag Manager

Foundations

GTM concepts: tags, triggers, variables

Installing GTM on any website

Your first event with GTM

Preview mode and debugging

Practice

dataLayer planning

Cross-domain and form tracking

Consent mode basics

Naming and structure that scales

Strategy

Server-side GTM intro

Custom templates and security

Working with developers on dataLayer

Auditing a messy container

The GTM glossary, plainly written.

8 glossaries.310+ terms.

Pair this track with...

Product Owner

CRO

SEO

GA4

8 glossaries.
310+ terms.