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GA4 track · 12 lessons · 2 hrs

GA4

Measure what matters in your business.

Google Analytics 4 from the basics — events, conversions, reports, and integrations.

Start at Level 1 Already advanced — jump to L3

Lessons

Templates

Total time

2 hrs

Level

Beg → Pro

FoundationsVocabulary, intuition, and the moves to make before any audit.

4 lessons

PracticeApply the foundations. Audit real pages. Write hypotheses you can defend.

4 lessons

StrategyWhere the craft compounds. Roadmap fit, stakeholder buy-in, long-term thinking.

4 lessons

Foundations

Vocabulary, intuition, and the moves to make before any audit.

Lessons · 4

Pace · self-paced

Practice

Apply the foundations. Audit real pages. Write hypotheses you can defend.

Lessons · 4

Pace · self-paced

Custom events with GTM

Lesson 2.1

Guide8 min

Exploration reports

Lesson 2.2

Guide8 min

Audiences and segments

Lesson 2.3

Guide8 min

Looker Studio basics for GA4

Lesson 2.4

Guide8 min

Strategy

Where the craft compounds. Roadmap fit, stakeholder buy-in, long-term thinking.

Lessons · 4

Pace · self-paced

BigQuery export and SQL on GA4 data

Lesson 3.1

Guide8 min

Attribution models and where they break

Lesson 3.2

Guide8 min

Server-side tagging concepts

Lesson 3.3

Guide8 min

Building a GA4 measurement plan

Lesson 3.4

Guide8 min

GA4

Foundations

GA4 mental model: events, parameters, users

Setting up GA4 the right way

Reading the GA4 reports without confusion

Conversions, not just pageviews

Practice

Custom events with GTM

Exploration reports

Audiences and segments

Looker Studio basics for GA4

Strategy

BigQuery export and SQL on GA4 data

Attribution models and where they break

Server-side tagging concepts

Building a GA4 measurement plan

The GA4 glossary, plainly written.

8 glossaries.310+ terms.

Pair this track with...

Product Owner

CRO

SEO

Google Tag Manager

8 glossaries.
310+ terms.