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SEO track · 12 lessons · 2 hrs

SEO

Get found by the people you want to help.

Search Engine Optimization basics through advanced — technical, on-page, content, and links.

Start at Level 1 Already advanced — jump to L3

Lessons

Templates

Total time

2 hrs

Level

Beg → Pro

FoundationsVocabulary, intuition, and the moves to make before any audit.

4 lessons

PracticeApply the foundations. Audit real pages. Write hypotheses you can defend.

4 lessons

StrategyWhere the craft compounds. Roadmap fit, stakeholder buy-in, long-term thinking.

4 lessons

Foundations

Vocabulary, intuition, and the moves to make before any audit.

Lessons · 4

Pace · self-paced

Practice

Apply the foundations. Audit real pages. Write hypotheses you can defend.

Lessons · 4

Pace · self-paced

Technical SEO basics: crawl, index, render

Lesson 2.1

Guide8 min

Content briefs and topical authority

Lesson 2.2

Guide8 min

Schema and structured data

Lesson 2.3

Guide8 min

Site architecture and internal linking

Lesson 2.4

Guide8 min

Strategy

Where the craft compounds. Roadmap fit, stakeholder buy-in, long-term thinking.

Lessons · 4

Pace · self-paced

International and multi-language SEO

Lesson 3.1

Guide8 min

SEO for SaaS and e-commerce

Lesson 3.2

Guide8 min

Programmatic SEO patterns

Lesson 3.3

Guide8 min

Building an SEO growth model

Lesson 3.4

Guide8 min

SEO

Foundations

How search engines actually work

Keyword research from scratch

On-page SEO: titles, headings, internal links

Setting up sitemaps and robots.txt

Practice

Technical SEO basics: crawl, index, render

Content briefs and topical authority

Schema and structured data

Site architecture and internal linking

Strategy

International and multi-language SEO

SEO for SaaS and e-commerce

Programmatic SEO patterns

Building an SEO growth model

The SEO glossary, plainly written.

8 glossaries.310+ terms.

Pair this track with...

Product Owner

CRO

GA4

Google Tag Manager

8 glossaries.
310+ terms.