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CRO track · 13 lessons · 2 hrs

CRO

Turn more visitors into customers.

Conversion Rate Optimization — practical methods to improve how your website performs.

Start at Level 1 Already advanced — jump to L3

Lessons

Templates

Total time

2 hrs

Level

Beg → Pro

FoundationsVocabulary, intuition, and the moves to make before any audit.

5 lessons

PracticeApply the foundations. Audit real pages. Write hypotheses you can defend.

4 lessons

StrategyWhere the craft compounds. Roadmap fit, stakeholder buy-in, long-term thinking.

4 lessons

Foundations

Vocabulary, intuition, and the moves to make before any audit.

Lessons · 5

Pace · self-paced

Practice

Apply the foundations. Audit real pages. Write hypotheses you can defend.

Lessons · 4

Pace · self-paced

Heuristic analysis in practice

Lesson 2.1

Guide8 min

Designing A/B tests that don't lie

Lesson 2.2

Guide8 min

Reading test results honestly

Lesson 2.3

Guide8 min

Page-level vs flow-level CRO

Lesson 2.4

Guide8 min

Strategy

Where the craft compounds. Roadmap fit, stakeholder buy-in, long-term thinking.

Lessons · 4

Pace · self-paced

Statistical thinking for testing

Lesson 3.1

Guide8 min

Personalisation and segmentation

Lesson 3.2

Guide8 min

Mobile vs desktop CRO

Lesson 3.3

Guide8 min

Building a long-term CRO program

Lesson 3.4

Guide8 min

CRO

Foundations

Why CRO exists

Managing ideas and hypotheses

Understanding your visitors

A/B testing basics

Your first conversion funnel

Practice

Heuristic analysis in practice

Designing A/B tests that don't lie

Reading test results honestly

Page-level vs flow-level CRO

Strategy

Statistical thinking for testing

Personalisation and segmentation

Mobile vs desktop CRO

Building a long-term CRO program

The CRO glossary, plainly written.

8 glossaries.310+ terms.

Pair this track with...

Product Owner

SEO

GA4

Google Tag Manager

8 glossaries.
310+ terms.