An academy
for the work, not the lecture.
Eight tracks. Beginner → advanced. Guides, templates, checklists, case studies, interview notes. No paywall, no email-gate, no fluff.
The spine
Product Owner
Backlogs, roadmaps, stakeholder maps, and the soft skills that make POs effective. The vertical bar of the T.
Project Management
PMP foundations, sprint cadence, dependency mapping, status comms — for people who need delivery to actually happen.
CRO
A practical, hypothesis-driven approach to lifting conversion rates without breaking your brand.
SEO
Technical, on-page, and content SEO from someone who actually runs audits — not someone repeating LinkedIn posts.
GA4
GA4 from first event to first dashboard. Event taxonomy, conversions, BigQuery, and the dashboards that survive Mondays.
GTM
Container architecture, data layer specs, consent mode, and a versioning discipline you'll thank yourself for.
Search Console
Setup, hygiene, query mining, and the weekly review cadence that turns GSC into a real reporting surface.
Website Management
WordPress operations, performance, backups, and the unsexy maintenance work that protects everything else.
Psychology of Design
106 cognitive biases and psychology principles behind every click, scroll, and conversion.